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ÄOM
November 6, 2010, 11:49 am
Filed under: 4/5, Art, Design, Projects for inspiration | Tags: , , , ,

ÄOM? What? Ah, Älä Osta Mitään, that’s what it stands for! Yes, Finland also has it, the infamous ‘Buy-Nothing-Day’. Introduced in 1992 by artist Ted Dave and promoted by the consume-critical Adbuster magazine, BND has been celebrated in by now 65 nations worldwide, typically on the Friday following North American Thanksgiving, and the following day internationally. This year, it will take place November 26th. Here a link to the Finnish website about the event, set up by Luonto-liitto ry. Public opinion about the event is divided, but I think it is a very fine occasion to reconsider shopping behaviours, not only for that one day, but in general and in a sustained way.

Which reminds me of a protest action done a few years ago in the busiest shopping street of Vienna, right before Christmas. :)

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